Joshua Wilwohl

(he/him/his)

wilwohl [at] gmail [dot] com

I'm an assistant professor at the American University of Phnom Penh (AUPP).

My courses and research explore how identity forms at the intersection of art, language, and technology. (Here's what students had to say.)

I've studied the influence of word choice on consumer behavior, and I've applied the results to shape digital products.

My work in the U.S., U.K., and Cambodia includes a patented navigation system that helps improve people's experience with cars.

Before joining AUPP, I was on faculty at the Metropolitan College of New York.

I'm a doctoral student, specializing in English pedagogy, with a stack of communication degrees: PgD, MA, MPA, and BA.

Courses

  • ICT 375: Digital Linguistics and Discourse (Spring 2025)

    Survey technology's relationship with language—human and machine-made. Analyze how words influence our decisions and online experiences by examining content in software, such as chatbots. Also, investigate the evolution of internet slang, discover the limitations of emojis, and, through practice, craft usable text for apps and websites. By the course's end, be able to recognize, compare, and evaluate how language smooths navigation, enhances satisfaction, and sways behavior.

  • HUMN 110: Arts and Culture (Spring 2025)

    Learn about culture and its impact on the creation of art. Various forms of art, in both western and non-western cultures, are studied. Some of the subject matter will relate to Cambodia, including the country's position in the world of art crime. Topics of study include art as an idea, cultural fluency, and the concepts of attention and patience.

Research

  • The Fluidity of Writer Identity with Artificial Intelligence

    The traditional, formal ways of composition are morphing into informal user-generated content, blurring the lines between human and non-human authorship. As a result, a single question arises within writing pedagogy, "Who is a writer?" The answer is murky, especially when the composer is made of gears and wires, but relies on flesh and blood for a prompt to awaken the bots.

  • Survey: Favorable Attitude Among Students Toward Cambodian English Variety

    The results of a survey on language attitudes conducted among Cambodian university students at one of the country's leading institutions suggests a favorable attitude toward the Cambodian English variety known as Transitional Cambodian English, hinting at a growing positive trend among Generation Z valuing non-native Englishes.

  • Survey: Cambodian English Variation Emerging Among University Students

    Little research has been done on the topic of Cambodian English, despite the rapid advancements in language learning and acquisition. The results of a linguistic diversity survey conducted among Cambodian university students enrolled at one of the country's leading academic institutions suggest advancements in the population's English language abilities and hints at the emergence of what could be called "Transitional Cambodian English."

Student Feedback

  • "His class is Art, and Art is working. I became more human in this course." - HUMN 110: Arts and Culture

  • "I love this class.... This class openly allows students to cooperate and engage a lot with each other, which I found very inspiring and positive." - HUMN 110: Arts and Culture

  • "This is one of the most interesting classes I have ever taken. He doesn't force us to remember something that he knows we will forget after the exam or after the semester. Instead, he teaches us something very useful, like critical thinking...creativity, and learning to observe, not see." - HUMN 101: Introduction to Humanities

More Work

Talks

Improve your life through language.

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